The design of the store for Frank Ocean’s jewelry company Homer begins with its unique site within a 100 year old jewelry exchange on the Bowery in New York City. The store occupies a typical counter-style space, surrounded by other forms of jewelry commerce. The store offers a series of materials explorations between hard and soft, image and material. Metal that looks like fabric, glass that looks like liquid, soft rubber that looks hard as stone… The jewelry itself is displayed on immaterial dayglow molded pads that appear flat from most angles, but have distinct curvatures to hold the pieces in a calibrated way. Its compactness and precision give the effect of a timepiece.